A Strong Call to Action Speak Volumes To Your Customers

Posted on June 1, 2016 | Comments Off on A Strong Call to Action Speak Volumes To Your Customers

A Call to Action Speak Volumes To Your Customers.

If you’re doing lead generation on your website, you know the importance of Call To Action or CTA.  First we need to under what is CTA in terms of marketing.  It is basically a simple instruction to our audience to provoke them to take immediate action or response to do something for your business.

A strong call to action will always speak volumes to your customers over pretty design.  Combine a strong CTA and strong content, you will get your audience attention.

When designing your CTA always have a goal in mind.  Your goal must not focus on competing with your competitors or others.  Focus on how your CTA can help you dominate your market or niche.  Use the CRO + CVO formula.

Many clients or marketers always emphasize on Conversion Rate Optimization, (CRO).  When you focus on CRO your marketing activities are linear and difficult to stack.  Think thorough on how you can add Customer Value Optimization (CVO) too because when you have the highest customer value possible, you can spend more to acquire a customer, that is when you become unbeatable.

The CVO + CRO formula has 5 Pillars.  So the next time you plan your CTA to your marketing think through how the customer journey with you will be.

For a start, I found this article I hope can get you on your track to having a more better performance with your lead generation program .  To read click –?  “13 Little-Known Call to Action Hacks (and where to use Them)” 

Happy Reading

NOAMS Marketing Team

P.S. Contact us at +65-69339553 or marketing@noamsinternational.com to get your “10 Steps To Gain One New custoemr or More Everyday”

 

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Facebook Updates (May 2016) – New Timeline Header

Posted on May 30, 2016 | Comments Off on Facebook Updates (May 2016) – New Timeline Header

As you may already know, Facebook changes their features on the regular for a variety of reasons. While they may bring about many benefits, it can be frustrating to need to be constantly updated and respond to these changes. Continue reading →

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How To Measure ROI for Social Media Marketing?

Posted on May 9, 2016 | Comments Off on How To Measure ROI for Social Media Marketing?

The word is social. It’s a place to be social yet many make the mistake of trying to sell on social media.

Most businesses I spoke to shy away from social media marketing because they are unable to measure the return on investment on their social media marketing efforts. Despite the fact they know social media marketing is important to their business.

We use social media to have conversation. We do not want to meet someone who is trying to sell us stuffs or read a flyer. So what can we do to create results that can be measured for social media marketing? Continue reading →

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Why You need to list Your Business on Google My Business (GMB)

Posted on April 18, 2016 | Leave a comment
 shocked young woman looking through a magnifying glass

Have you googled your business lately?

What comes up?

Did you see the following business information appear? – location, address, operating hours, phone number, link to your website and customer reviews.

If you don’t see them, then neither can your customers. You are missing out on an absolutely crucial piece in building your online presence.

As business owners, we know that search engine optimization (SEO) is an essential way for customers to find our businesses.  However, SEO takes time and money to build, even though it is an integral part of a business’ online presence.

That’s one of the reasons why I’m encouraging businesses to create and optimise their Google My Business Listings. It’s an easy way to find and connect with your potential customers while you work on your SEO. In fact, it even works hand-in-hand with your SEO to create compounded online exposure for your business.

Google’s latest report states that 50% of mobile customers searching for a local business visit it within a day of the search, while 18% makes a purchase. Also, if you verify your information with GMB, you are twice as likely to be perceived as reputable by your customers. Do you see why having a Google My Business listing is important?

An optimised GMB listing serves as the ultimate business directory with pertinent business information accessible to customers instantly. Since the information listed is responsive, it is easy for customers to call you and access your website to learn more about your business, without going into advertising. It’s also great way to connect directly with your customers by sharing news, events and other important data.

Sharing photos and videos is easy. Through the dashboard, you gain access to metrics that help you understand visitor behaviour which you can use to improve engagement and sales. Another great feature – customers can easily add reviews directly through your listing and you can respond to them, much like a chat! This is great for reputation marketing.

For those of you who are into paid advertising, integrating Google My Business with Adwords Express makes managing your Google advertising easy.

Most importantly, you can manage the information on-the-go with the Android and iOS app.

Don’t let your competitors have the upper hand just because your budget constraints limit your search engine optimization (SEO) presence. Google My Business is there for you to use.

If you enjoy reading what we write about, join our mailing list for updates.

Below are data insights of businesses whose Google My Business Listings we helped set up.
(Disclaimer: Data is for a period of 3 weeks from setting up the Google My Business Listing for a local business in Singapore. Results are not typical and may vary)

Google Analytics Screenshot 1_20160504132747795 Google Analytics Screenshot 2 Google Analytics Screenshot 3 Google Analytics Screenshot 4 Google Analytics Screenshot 5

Need help with setting up your Google My Business listing?  Let us set it up for you.  Just drop us an email at marketing@noamsinternational.com or fill up the form below and we will get in touch with you soon.







(Image courtesy : www.apia.org.nz)

 

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