The word is social. It’s a place to be social yet many make the mistake of trying to sell on social media.
Most businesses I spoke to shy away from social media marketing because they are unable to measure the return on investment on their social media marketing efforts. Despite the fact they know social media marketing is important to their business.
We use social media to have conversation. We do not want to meet someone who is trying to sell us stuffs or read a flyer. So what can we do to create results that can be measured for social media marketing? Continue reading →