Why You need to list Your Business on Google My Business (GMB)

 

Have you googled your business lately?

What comes up?

Did you see the following business information appear? – location, address, operating hours, phone number, link to your website and customer reviews.

If you don’t see them, then neither can your customers. You are missing out on an absolutely crucial piece in building your online presence.

As business owners, we know that search engine optimization (SEO) is an essential way for customers to find our businesses.  However, SEO takes time and money to build, even though it is an integral part of a business’ online presence.

That’s one of the reasons why I’m encouraging businesses to create and optimise their Google My Business Listings. It’s an easy way to find and connect with your potential customers while you work on your SEO. In fact, it even works hand-in-hand with your SEO to create compounded online exposure for your business.

Google’s latest report states that 50% of mobile customers searching for a local business visit it within a day of the search, while 18% makes a purchase. Also, if you verify your information with GMB, you are twice as likely to be perceived as reputable by your customers. Do you see why having a Google My Business listing is important?

An optimised GMB listing serves as the ultimate business directory with pertinent business information accessible to customers instantly. Since the information listed is responsive, it is easy for customers to call you and access your website to learn more about your business, without going into advertising. It’s also great way to connect directly with your customers by sharing news, events and other important data.

Sharing photos and videos is easy. Through the dashboard, you gain access to metrics that help you understand visitor behaviour which you can use to improve engagement and sales. Another great feature – customers can easily add reviews directly through your listing and you can respond to them, much like a chat! This is great for reputation marketing.

For those of you who are into paid advertising, integrating Google My Business with Adwords Express makes managing your Google advertising easy.

Most importantly, you can manage the information on-the-go with the Android and iOS app.

Don’t let your competitors have the upper hand just because your budget constraints limit your search engine optimization (SEO) presence. Google My Business is there for you to use.

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Below are data insights of businesses whose Google My Business Listings we helped set up.
(Disclaimer: Data is for a period of 3 weeks from setting up the Google My Business Listing for a local business in Singapore. Results are not typical and may vary)

Need help with setting up your Google My Business listing?  Let us set it up for you.  Just drop us an email at marketing@noamsinternational.com or fill up the form below and we will get in touch with you soon.